The game software business seems like an easy one. You code up a great game and get rich right? Well nothing it ever that easy. I gained a lot of insight by reading the history of Pie in the Sky Software. Check out their history starting with Comcob.You need to time your advertising correctly. Otherwise you might sell a lot of copies before the thing is done. Then you might be forced to ship before the product is ready. That in turn will create a lot of unhappy customers.
How do you handle these unhappy customers? Well you can provide technical support. That is very labor intensive. And you still might have customer who are mad. You might also have to ship out a free upgrade, fixing bugs that have no right to be in a release. Did I mention that physical shipping of software is an expensive activity?
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